The Seattle Pitch

One of the things I love most about my job is my exposure to social media. This topic was something that I practiced in college and has had the opportunity to continue practicing and exploring social media.

My co-workers  and I had the opportunity to join a local blogger event in Seattle and meet community bloggers and local writers. The event was at a local jazz bar, The Lucid, down by University Avenue. The event was hosted by Jason Preston of Eat Sleep Publish and set the environment for a collaboration of bloggers and forward-thinking journalists to discuss the future of information and news sourcing. One of the main discussions focused around whether or not blogs are preferred over dailies in regards to hyper-local news.

This forum ties back to a centralized concept that dailies are losing their personal connection with readers as they often cover stories upon request. Bloggers on the other hand, choose to write about certain topics and devote their time into investigating and informing their readers.

I’m not quite sure as to how things will eventually sort out, but I do see this currently clear division between dailies and blogs slowly fading. College graduates sought after top-tier publications for the status, opportunity and credibility. When blogs first began it wasn’t taken as seriously as it was accessible to anyone; There was no status or qualification needing to be met. However, things have changed as blogging has become more prominent and a desired skill set. Now more than ever, students are learning the caliber of top-tier writing, while learning how to blog and leverage their social media skills. I have to wonder if the same level of expectation will soon transcend into the blogosphere? I know there are some credible bloggers and careers are being created to accommodate this skill set, but will this continue? Or will so many people join this blogosphere, that it won’t even seem like a unique or desired skill?

Will dailies still maintain their reputation or will they fade as consumers begin shifting their access to information to the internet?

I’m interested on the future of these journalism sources and I am thankful that I was able to attend The Pitch to further investigate.

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3 thoughts on “The Seattle Pitch

  1. You make a great point about what’s being taught in journalism classes today and how that might influence how journalism is practiced down the road. (I found you through Kelli’s blog, by the way. I’m an ’06 grad…)

    It’s been amazing to see how the PR program has evolved since I left the UO, and I’ve honestly been a little jealous of the content in the journalism classes now. I think I graduated right as professors were thinking, “Hey wait a minute. Maybe social media IS important to bring into the classroom.” The truth is, some young PR professionals just a few years older than you are playing catchup while you left college with the tools to succeed in the world of PR2.0.

    I think as more people like you enter the workforce, the more social media knowledge will be seen as the “status quo” In many agencies, it already is the status quo. You don’t get it? You’re out.

    All of this begs the question: What will we be doing in PR a few years down the road as the media, journalism classes and technology continue to evolve at a rapid pace? Ten-year-old kids today are scary savvy. We’ll need to keep up.

  2. I’m responding to a DM you sent me via Twitter because a) I don’t think 140 characters is enough to express my response and b) I’m trying to comment on more blogs as part of my social media resolutions (inspired by @kmatthews).

    I think we’re lucky to have graduated when we did. The social media skill set is already in place for young PR professionals who went to school during Web 2.0’s rise, as opposed to those who graduated before us and had to practically self-teach themselves the ins and outs of social networking.

    The fact that MySpace started when we were in high school, and Facebook shortly after college began, shows just how much exposure our generation has had to social media. We were “friending” and commenting on walls before these acts became commercial. Now it seems if your organization is not involved in some facet of social networking, you’re behind the times.

    The Pitch seems like a great opportunity to continue learning about the convergence of social media and journalism beyond the classroom. I’m looking forward to attending similar events around the Portland (another resolution). I think it’s important for traditional journalists to adopt new media practices, as well as young, 2.0 savvy professionals to continue learning about traditional media in order to successfully integrate the two.

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