It may not be extremely apparent on my blog, but I love philanthropic efforts. I love sustainability, advocacy, social causes, random acts of kindness, etc. My list could go on forever, but basically, I like helping others.
Thats Passion numero 1.
My second love-if you will- is communications. I find it so effective and powerful that I believe it can work wonders. Just read the book, The Tipping Point, and you’ll see the catalyst for epidemics and social change.
As Malcolm Gladwell expresses in an interview, “The virtue of an epidemic, after all, is that just a little input is enough to get it started, and it can spread very, very quickly. That makes it something of obvious and enormous interest to everyone from educators trying to reach students, to businesses trying to spread the word about their product, or for that matter to anyone who’s trying to create a change with limited resources.”
Anyone can express their opinion, but only a selective few really understand, respect and practice this skill.
My goal in life is to merge these two passions…Communicating to the world the benefits of doing well and making an impact. Sounds simple, right? Unfortunately, there’s a few hurdles.
People have the passion and the drive, but often times lack the support, finances, and network. One solution that I find many companies stepping up to is CSR: Corporate Social Responsibility. What you need are some strategic thinkers, kind-hearted, passionate people to integrate into a Corporation and use it’s finances, network and power to do good.
One prime example is the Product Red Campaign that many companies and organizations are participating in. Many closely associate GAP as the pioneer in the campaign, but this week, Starbucks is stepping up to the plate.
Check out their RED video campaign…