Hanes recently launched a Wedgie-free campaign promoting its new No Ride Up Panty. Now, lets be honest here. Hanes has comfortable, fully covered, cotton underwear. As appealing as that sounds, it doesn’t particularly scream SEXY. Now, how do you take a traditional, full coverage product and turn it into something news-worthy? You add a little humor! The new Hanes campaign coins itself [...]
Posts Tagged ‘Wedgie-Free’
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