Q&A with a British PR guru

One of the aspects I have enjoyed most from Weber Shandwick is the global learnings and network. You’ll find that often times, many companies will use this as a selling point, when in reality, you may not have interaction with colleagues outside of your building. In my nine months at Weber, I have worked extensively [...]

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My 21 ways to contribute to the Summer of Love and Social Good

When Mashable decided to create the “Summer of Social Good,” I was ecstatic. It’s obvious how quickly social media has grown and while I find it highly intriguing, I was worried that people would lose some habits of living a very organic, traditional lifestyle. I’m a huge advocate for face-to-face interaction and meeting people from [...]

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Things your mother never told you…

As a senior at the University of Oregon, my friends and I at the School of Journalism and Communication have been overwhelmed by one vast topic: job-hunting. In the four years of our undergrad, we have accumulated a general laundry list of to do’s and what not to do’s in order to set yourself apart. [...]

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What matters more- reputation or money?

I’m a firm believer in supporting all that is organically-grown and locally-owned. I think this is a huge step in the way our society is gravitating toward. More than the product itself, small, locally-owned businesses still give a community and local appeal when most consumers are heavily dependent and focused upon the corporate world. In [...]

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Tweens, Teens, and the social networking scene

I recently completed the 2008 Bateman Case Study Competition, hosted by PRSSA. It was a great opportunity as the campaign sought to increase awareness of seat belt safety amongst those aged 11-14, most notably known as, tweens. After doing some research, I found that this age group was also referred to as the “neo-babyboomers.” This age group has [...]

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Blogging to save the world

I came across an article in Global PR Blog Week 2.0 that discusses the issues surrounding crisis management and how the blogosphere can work for or against you during these times of crisis. It’s amazing to relate these two, as Global PR Blog Week gives crisis examples such as the Tylenol’s scare and FEMA’s involvement [...]

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