Tweens, Teens, and the social networking scene

I recently completed the 2008 Bateman Case Study Competition, hosted by PRSSA. It was a great opportunity as the campaign sought to increase awareness of seat belt safety amongst those aged 11-14, most notably known as, tweens. After doing some research, I found that this age group was also referred to as the “neo-babyboomers.” This age group has [...]

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