The blurring lines between your professional and personal life

As employers are seeking more college graduates with a knowledge of social media and companies are re-strategizing to incorporate  social media components, life for a generation-y practitioner is changing, as we know it.
We should consider ourselves lucky that we were taught and exposed at an early age how to incorporate social and digital tools into [...]

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Twitter: More than just a 140 characters

We have all come to know and learn twitter as the micro-blogging site for chat, discussion and interaction. It’s become an essential for anyone familiar with social media and looking to expand their network.
As a recent college graduate, I used Twitter as a means to search for prospective employers, expand my PR network and keep [...]

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The Seattle Pitch

One of the things I love most about my job is my exposure to social media. This topic was something that I practiced in college and has had the opportunity to continue practicing and exploring social media.
My co-workers  and I had the opportunity to join a local blogger event in Seattle and meet community bloggers [...]

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Relationship Building: One Reporter At A Time

I came across this great blog post by Sara Evans in which she mentions the top 10 social media tools for PR professionals and journalists. My job at Weber has allowed me to tap into my social media skills, so I am interested to further investigate these tools and see where they take me!
*If I [...]

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Casting your Net

I had a recent chat with an old classmate, Beth Evans, about our post-college lives and how things have quickly changed in less than six months. One of the things she pointed out was, “I can’t believe you go travel, come back and land a competitive job so fast. I have friends who have been [...]

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The power of the every-day person

Change is key. We all know that. We recognize that we can change a situation from bad to good.
So then, why do so few of us participate in change?
Is it fear?
Ignorance?
Doubt?
Or the insecurity that the average person can’t produce world and massive change.
…well, here’s your chance.
I know you like to speak. We all do. Whether [...]

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How much do we really need to know?

In the marketplace, we are refered to as consumers. But what does it mean to consume a product? Would it be something as simple as just enjoying a product to suit your lifestyle? Or does it mean knowing all aspects of the product: its origins, history and reputation?
A recent article on Marketing Charts states that, [...]

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Using public relations in every way, every day

By recently entering the “professional world,” I’ve found people tend to be insecure and downplay their capabilities and qualifications. We often time focus so much on our professional experience to the extent that if something isn’t highlighted on our resume, that automatically means we lack that skill or asset. I’m here to tell you that [...]

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Embracing the differences: One size does not fit all

What I love most about public relations is that it embraces and encourages international communications. We as pr practitioners are told to expand our knowledge and intelligence of other cultures, countries, and customs. An aspect of pr I find most appealing is advocacy and raising awareness. Often times it’s in relation to products, key professionals, [...]

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Must we ALL Westernize?

I’m currently in Cancun, Mexico visiting my father and family. He has been living here for quite some time and I have always loved visiting him. On this trip, we’ve done a lot of local attractions and tried to stray away from the tourist scene. Even visiting downtown cancun (not the hotel zone), I am [...]

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